In my last post, I went over what was the ideal pin size for Pinterest in 2018. In this post, I want to talk about what every Pinterest pin (regardless of the size ) should have.There are two parts to a Pinterest Pin. One is the aesthetics of the pin, and the other is making sure your Pinterest pin has the proper description and hashtags.This is what makes a good Pinterest Pin
Now, most people understand having the proper image for the subject of your Pinterest pin is important. In fact, to many spend to much time fussing over this part. I know I do. I must have made over 100 pins for Bloggers Traffic Community alone and I think I was only really satisfied with maybe 5 of them. I tend to be a perfectionist like a lot of people. The truth is that as long as you have a clear image you don’t need to fuss as much as you think you do. The key is the description that comes with that the Pinterest pin.
The description is not only found in the internals on the pin but also with the aesthetics. That means you need to have a text description with the visuals. The more information you can give about the pin the more it will stand out. Which one of these two pin examples below would you click on?
Let’s go further and go Pinterest itself and do a search for strawberry cupcakes and you tell me what pin above would stand out more? Click here
Now the internal description of a Pinterest Pin is also important because you want your Pin to show up when somebody goes looking for strawberry cupcakes. The more complete description the better chances of it showing up. Here is an example of a good and bad description for a Pinterest Pin.
Bad: Homemade Strawberry Cupcakes #Strawberry Cupcakes.
Good: This is my favorite strawberry cupcake recipe. It’s been passed down for generations in my family. This strawberry cupcake recipe is one of the first things I learned to bake as a child. I am excited to share this delicious cupcake with everybody today. This is the best Strawberry Cupcakes recipe known to humankind. They include actual Strawberries and no artificial flavors. Come and download this killer strawberry cupcake recipe today. #Strawberry Cupcakes #Cupcakes #Strawberry # Fat-Free #Gluten Free
As you can see I made sure to write Strawberry cupcake or Strawberry Cupcakes serval times because that is the main search term. If the Pin was about hockey I would have included the world hockey several times in the description. You will also notice that have hashtags in my internal description and they are at the end of the description and the first hashtag is the main subject of the Pin.
If you want your Pinterest Pins to do better? Then follow this and they certainly will.